When the final whistle was blown at the FIFA World Cup™ 2006, the president of the world’s largest sports brand, Joseph Blatter, summed up the event by saying, “This was the best World Cup of all time. Never before has an event been presented in such an emotional and global manner."
What happened in Germany during those ominous four weeks from 9 June to 9 July 2006, was an Ovation of Brand Germany – with such overwhelming success that tourism bookings have increased by nearly one third, investors confidence has surged to an all-time high, ... and the German team keeps winning in great fashion (all five games since the World Cup to date, with 23-1 goals and record viewing rates).
Based upon the Rebranding Lessons from the 2006 World Cup, BrandOvation™ is a novel Concept of Brand Leadership, merging the disciplines of Internal Branding and Touch-Point Innovation. Established as a professional Competency by Dr Nikolaus Eberl and Herman Schoonbee, "BrandOvation is redefining the Dynamics of Brand Leadership" (Business Intelligence).BrandOvation™ is about leveraging the 5 Compass Points of Premium Brands:
Are Your Brand Players fully committed to delivering Your Brand Promise?
When is the last Time Your Clients stood up for what they received?